Have you ever scrolled through TikTok and stopped dead in your track at the sight of colorful chocolate bar oozing with vibrant green pistachio filling? That’s the Viral Dubai chocolate, and it’s taken the internet by storm! Known for its irresistible crunch and creamy decadence, this dessert bar is more than just candy—it’s an experience. But where can you get the real deal, and how do you avoid the knockoffs? Let’s dive into the world of Dubai chocolate, uncover the original source, and explore the best places to satisfy your sweet tooth.
What Is Dubai Chocolate, and Why Is It So Popular?
Dubai chocolate, officially named “Can’t Get Knafeh of It,” is a creation from Fix Dessert Chocolatier in Dubai. This hefty milk chocolate bar is stuffed with a gooey blend of pistachio cream, tahini, and crispy kataifi (shredded phyllo pastry), inspired by the Middle Eastern dessert knafeh. Its vibrant green filling, satisfying crunch, and hand-painted exterior make it a social media star, racking up billions of views on TikTok and Instagram.
The craze began in December 2023 when influencer Maria Vehera’s ASMR video of biting into the bar went viral, amassing over 122 million views. Since then, it’s become a global obsession, with fans traveling to Dubai just to taste it and supermarkets worldwide struggling to keep copycat versions in stock. But nothing beats the original—here’s where to find it.
@mariavehera257 @fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own Busicoff," and "Crazy Over Caramel." Order on Instagram Chatfood or Deliveroo and let me know what’s your FIX? Instagram : fixdessertchocolatier #asmr #foodsounds #dubai #dubaidessert ♬ оригинальный звук – mariavehera257
Where to Get the Original Dubai Chocolate
If you’re after the authentic “Can’t Get Knafeh of It” bar, you’ll need to head to its birthplace: Dubai. FIX Dessert Chocolatier, founded by British Egyptian entrepreneur Sarah Hamouda in 2021, is the only place to get the real thing. Here’s how to snag one:
Order via Deliveroo in Dubai or Abu Dhabi: Fix doesn’t have a physical storefront, and their bars are sold exclusively through Deliveroo. They release limited batches twice daily at 2 PM and 5 PM GST, and they sell out in minutes. Be ready to check out fast!
Price Point: A single bar costs around AED 75 (approximately $20 USD), though prices can vary slightly.
Pro Tip: Store the bar in the fridge, as it’s a dessert bar with a short shelf life, and let it come to room temperature before eating for the perfect gooey texture.
Unfortunately, Fix doesn’t ship internationally, and there are no authorized resellers outside the UAE. Beware of scams—fake websites and counterfeit bars are common, often sold at inflated prices or with subpar ingredients. If you’re not in Dubai, your best bet is to try a high-quality dupe or make it yourself (more on that later).
Best Places to Find Dubai Chocolate Dupes Worldwide
Since the original is only available in the UAE, chocolatiers and retailers globally have created their own versions. While they may not match Fix’s exact recipe (many skip tahini or use different chocolate), some come close. Here are the top spots to find Dubai-style chocolate bars, based on quality, authenticity, and availability:
1. United States
The Nuts Factory (New York and nationwide): This snack chain imports Fix-inspired bars in milk and dark chocolate varieties. Priced at about $20 per bar, they’re a solid option, though some reviewers note the pistachio flavor can be subtle in the dark chocolate version. Check their 150+ locations or order online.
Farhat Sweets (Troy, Michigan): Known for elaborate bars dusted with edible gold, these cost $25 and are a fan favorite for their rich pistachio cream. Same-day shipping is available.
Costco (select locations): For a budget-friendly dupe, Costco sells Bouchard’s bite-sized pistachio and knafeh chocolates for $17.99 per 41-piece box. They sell out fast, so check stock frequently.
2. United Kingdom
Maison Samadi (London): This award-winning chocolatier offers a “Dubai Viral Style Heritage Collection” bar for £15.75. It’s a premium option with a focus on traditional Middle Eastern ingredients.
Waitrose and Lidl: These supermarkets stock Lindt’s Dubai-style bar (£10) and J.D. Gross’s version (£4.99), respectively. Both are thinner than Fix’s bar but deliver on crunch and flavor. Purchase limits may apply due to high demand.
Home Bargains: Their “Dubites” bite-sized morsels are an affordable pick at around £5 per bag.
3. Middle East (Outside UAE)
Kadayifzade (Turkey): This Turkish sweet shop offers milk, dark, and white chocolate versions with kunafa filling, available in-store or via Deliveroo and Talabat for about AED 75.
Trove Restaurant (Dubai Mall, UAE): Not Fix, but their pistachio cream and kunafa bar comes in solo (AED 62) or shareable (AED 165) sizes, perfect for a group treat.
4. Singapore
The SGFR Store: They import viral chocolates from Dubai, Lebanon, Saudi Arabia, and Qatar, including Fix-inspired bars. Prices vary, but expect to pay a premium for imported goods. Visit their stores or order online.
Why the Original Fix Bar Is Worth the Hype
The “Can’t Get Knafeh of It” bar stands out for its premium ingredients and artisanal process. Each bar is handcrafted, with pistachios carefully selected and kataifi toasted to perfection. The thick milk chocolate shell balances the nutty, creamy filling, and the crunch is downright addictive. At about an inch thick, it’s a substantial treat that’s meant to be savored, not scarfed down.
Sarah Hamouda’s story adds to the allure. Inspired by her pregnancy cravings and her mother’s knafeh recipe, she created a dessert that captures Dubai’s innovative spirit. Even Dubai’s Crown Prince, Sheikh Hamdan, collaborated with Fix for a special edition bar, cementing its status as a cultural icon.
Final Thoughts: Is Dubai Chocolate Worth It?
Whether you’re chasing the original Fix bar in Dubai or trying a local dupe, Dubai chocolate is a must-try for any dessert lover. Its unique blend of textures and flavors—crisp, creamy, nutty, and sweet—sets it apart from any other candy bar. If you’re in the UAE, act fast on Deliveroo to taste the real thing. Elsewhere, seek out reputable dupes or get creative in the kitchen.
Have you tried Dubai chocolate yet? Share your thoughts in the comments and let us know your favorite spot to grab this viral treat!
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