Dubai, UAE – March 04, 2025 – If you’ve glanced at your phone today and noticed your Etisalat or Du network name has switched to ‘FathersFund,’ you’re not alone. UAE residents woke up to this subtle yet meaningful change, sparking curiosity across the country. So, what’s behind it? This isn’t a glitch or a random update – it’s a heartfelt note for the national initiative started by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to honor fathers and support a noble cause.
A Campaign Rooted in Gratitude and Giving
The ‘Fathers’ Endowment’ campaign, tied to the ‘FathersFund’ display on your phone, is a sustainable endowment fund launched with a value of one billion dirhams (approximately $272 million USD). Announced by Sheikh Mohammed, this initiative aims to celebrate the pivotal role fathers play in UAE society while raising funds to provide healthcare and treatment for the poor and needy. It’s a dual-purpose mission: honoring paternal contributions and extending a lifeline to those in need.
This campaign comes on the heels of UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan declaring 2025 as the “Year of Community.” The timing is no coincidence. Launched during the Holy Month of Ramadan—a period synonymous with generosity and compassion—the Fathers’ Endowment aligns with the UAE’s deep-rooted culture of giving. Ramadan, with its emphasis on zakat (charitable giving), provides the perfect backdrop for this initiative, reflecting the nation’s commitment to community welfare.
Sheikh Mohammed emphasized the campaign’s significance in a statement: “Dear brothers and sisters, as Ramadan approaches, we continue our tradition of humanitarian campaigns with the launch of the Fathers’ Endowment—a sustainable and ongoing charity honoring all fathers in the UAE.” This isn’t just a one-off gesture; it’s designed to be a lasting legacy.
How to Donate for Father’ Endowment Initiative?
Donating is simple and accessible. You can use the official DubaiNow app or visit jood.ae to make a contribution. Other options include bank transfers or contacting the dedicated call center at 800 4999. Whether it’s a small amount or a significant pledge, every donation helps sustain the fund’s mission.
Humanitarian Campaigns in The UAE
This isn’t the first time Sheikh Mohammed has launched a humanitarian campaign during Ramadan. In past years, UAE residents have seen their network names change to reflect similar campaigns—like ‘Motherfnd’ in 2024 for the Mothers’ Endowment or ‘UAE52’ to mark national milestones. These temporary rebrands have become a unique way to unite the community around a shared purpose, turning a simple phone display into a powerful reminder.
A Small Change, A Big Impact
So, the next time you see ‘FathersFund’ on your phone, take a moment to appreciate its meaning. It’s more than a network name – it’s a symbol of gratitude, a tool for change, and a testament to the UAE’s unwavering commitment to its people. Whether you donate, spread the word, or simply reflect on the fathers in your life, you’re part of this inspiring journey.
For more details or to contribute, download the DubaiNow app or call 800 4999. Together, let’s honor fathers and uplift those in need—one phone screen at a time.
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