City Centre Mirdif, Dubai’s leading destination for shopping and entertainment, is thrilled to partner with Hypeselection to present Trends by City Centre, an enchanting pop-up event celebrating the global phenomenon, Labubu. Running from May 29 to June 1, 2025, this four-day extravaganza invites collectors, trendsetters, and families to immerse themselves in the whimsical world of Labubus, the mischievous plush monster that has captured hearts worldwide.
Created by Hong Kong artist Kasing Lung and brought to global fame by Pop Mart’s innovative blind box model, Labubu has become a cultural juggernaut. With its signature pointed ears, cheeky grin, and “ugly-cute” aesthetic, Labubu has transcended its origins as a collectible to become a fashion statement, spotted on the bags of global icons like Rihanna, Dua Lipa, and Blackpink’s Lisa. The character’s meteoric rise, fueled by 1.4 million TikTok posts and a thriving resale market where rare editions fetch up to $2,000, has solidified its status as a must-have for “kidult” collectors and pop culture enthusiasts.
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What’s in Store for Labubus Fans at City Center Mirdif
Claw Machine Challenge – Feeling lucky? Spend AED 500 at any store (excluding Carrefour) and get a shot at winning your very own Labubu through an exciting claw machine game.
Shop the Labubu Collection – From rare finds to new favourites, snap up official Labubus dolls before they’re gone!
Customize Your Labubu – Unleash your creative flair! Dress up your Labubus with exclusive outfits, adorable charms, and playful accessories.
Labubu AI Photobooth – Ever wondered what you’d look like as a Labubus? Find out with this fun AI-powered photo experience!
SHARE Members Only – This pop-up is exclusively for SHARE rewards members. Not a member yet? No worries—download the SHARE app on-site and join instantly.
Whether you’re a die-hard fan or just getting introduced to the world of Labubu, this is your chance to explore, create, and connect with the character that’s stolen hearts worldwide.
But hurry! The magic only lasts until June 1 at City Centre Mirdif. Once it’s gone, it’s gone for good.
About Majid Al Futtaim by The Dubai Street
Founded in 1992, Majid Al Futtaim is an Emirati-owned, diversified lifestyle conglomerate
operating across the Middle East, Africa and Asia. The Group started from one man’s vision
to transform the face of shopping, entertainment, and leisure to ‘create great moments for
everyone, every day.
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