If you’re an influencer or a content creator, or are promoting a product on social media, you must have the UAE Advertising Permit. Following the announcement made by the UAE Media Council on August 5th, 2025, Advertiser-Permit is mandatory for anyone sharing promotional content – whether getting paid or not. It’s a big move made by the UAE government aimed at making the digital space more transparent, safer, and professional. In this guide, we will provide you with everything you need to know to get your UAE Advertising Permit, so you can continue creating content without worries.
What Is the New UAE Advertising Permit for Influencers?
Introduced by the UAE Media Council, the Advertiser Permit is announced to regulate online advertising and boost content quality across platforms like Instagram, TikTok, and YouTube. Having this permit ensures that influencers follow ethical standards. Protect consumers from misleading ads, and treat content creation as a real business.
Unlike UAE freelance visas or trade licenses, this UAE Advertiser permit is free for the first three years for UAE citizens and one year for UAE residents, making it easier to get started. For visitors, the permit will be valid for three months with one time extension.
Who Needs the UAE Influencer Advertising Permit in 2025?
Not all social media users need this permit. But this media permit is a must if your posts involve promotion either in the Dubai Mainland or Freezone. Here is the clear breakdown of who needs the UAE Influencer Advertising Permit 2025:
- If you post sponsored content, reviews, or announcements of products – even if unpaid, you need this license.
- International creators visiting the UAE for collabs or shoots require this advertiser permit.
- If you’re promoting someone else’s products or sharing your review on the product, yes, you need the permit. But if it’s your brand, then you’re exempt.
Also, the exemptions include – people under 18 doing educational, sports, or cultural content, and those advertising their company product without involving any third-party influencers or advertisers.
Requirements for Applying for the UAE Advertising Permit
Before you start the application, ensure that you comply with all the terms and have the documents required in hand:
Age: You must be at least 18 years old. The council might make exceptions case-by-case.
Good Conduct: No past violations of UAE media rules.
Trade License: UAE residents need a valid trade license for electronic media from their local authority (like Dubai’s Department of Economy and Tourism).
Emirates ID: For residents, a copy of your valid ID.
Social Media Details: List the accounts you’ll use for advertising.
How to Apply for the UAE Advertising Permit Online?
Step #1 – Visit the Official Website: Head to uaemc.gov.ae and look for the “Media Licensing Services” section. Click on “Advertiser Permit” or “Permit for Advertising Content.”
Step #2 – Create an Account: Sign up with your email and Emirates ID (for residents). Verify your details.
Step #3 – Fill Out the Application Form: Enter your info, social media handles, and upload documents like your trade license and ID.
Step #4 – Declare Your Commitments: Agree to follow media standards, display your permit number on profiles, and submit annual ad reports.
Step #5 – Submit and Wait: Hit submit. Approval usually takes a few days to a week. You’ll get a notification via email.
Step #6 – Receive Your Permit: Once approved, download it and add the number to your bio or about section on all platforms.
The process became mandatory in late October 2025, so apply early to beat any rush.
UAE Advertiser Permit for Visitor Influencers
If you’re a visitor in the UAE, and doing some promotions or collab, it’s a must to have the UAE Advertiser Permit. Without the permit, don’t post promotions. You can get the permit valid for three months, but the pain point is – you can’t apply directly. Instead, partner with a UAE-licensed agency, they will submit the permit request on your behalf, ensuring you meet all the provided rules.
10 FAQs on Applying UAE Advertising Permit 2025
Based on common questions from creators, here are answers to the most frequent queries:
Do I need the UAE advertiser permit if I only do unpaid promotions?
Yes, the rule applies to all advertising content, paid or not.
How much does the UAE influencer advertising permit cost?
It’s free for the first three years for citizens and residents.
Can under-18 creators apply for the UAE influencer permit?
Generally, no, but exceptions might apply for certain non-commercial activities.
What if I’m visiting the UAE as an influencer for doing promotions, Do I need the UAE influencer permit?
Get a visitor permit through a licensed agency—it’s valid for three months.
Do I need a trade license before applying for the UAE Advertiser Permit?
Yes, for residents. It’s a must for electronic media activities.
How long does the UAE media permit application process take?
Typically, a few days to a week, but apply early to be safe.
What happens if I post ads without the UAE Advertiser permit?
You could face fines from AED 20,000 to AED 1 million if you post ads or do promotions without the UAE advertiser permit.
Where do I display the UAE Advertiser permit number?
On all your social media profiles used for advertising.
Can I renew the UAE Advertiser permit online?
Yes, you can renew the UAE Advertiser permit online through the same UAE Media Council portal.
Absolutely, yes! You must have the UAE Advertiser permit to post promotional videos on all social media platforms, including Instagram, TikTok, YouTube, and more.
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Sunita KS is a passionate Blogger, Content Writer, and Digital Marketer. She started her journey in content creation over a decade ago. She brings up-to-date information to help readers explore and enjoy everything Dubai has to offer. Sunita loves discovering hidden gems across the city and sharing tips on places to visit and things to do in Dubai.
